The Diagnosis, Treatment and Services database contains data collected from Patient Information Management Systems (PIMS) installed in veterinary clinics across the United States. PIMS is a central "data warehouse" for clinics, where all relevant data is stored.

The available information includes enhancements of data that were included in our well-established VMDR study, such as diagnoses and product dispensing, plus new information such as product purchases and cost to clinics, pricing to pet owners, pet demographics and millions of patient transactions. This database includes complete daily transaction reporting for a panel of 1000+ clinics. The data is analyzed and aggregated for trended products and services reporting as well as specific deep dive analysis.

With this extensive range of data, Market Dynamics offers dynamic new market intelligence, with unique analysis and creative, insightful data mining.