CONSULTANTS
Market Dynamics has been assisting with consulting projects for over 20 years. We recognize that our role is to provide the data you need to successfully complete your project on time and under budget for your client.
Many of our consulting clients' needs fall into one of the following areas:
NEW BUSINESS CONSULTING
Product Market Sizing
We can provide trended annual dollars and units for the complete market, selected categories or subsets of categories. We can provide the data at many levels including:
Manufacturer
Brand
Product
Species
Patient Market Sizing
We can provide trended annual diagnosis, service and procedure counts which provide a look at the patient market size. Investment analysis projects frequently revolve around specific diagnosis groups and may need to be segmented by species. The data new businesses often require:
Prevalence Rates
Pets Treated
Patient outcomes
MARKETING AND SALES CONSULTING
Marketing and Quarterly Sales Trending
We can provide the product sales data points that companies and consultants need to develop and measure the success of their efforts. Available data and/or analysis include:
$$, Doses and Units Sales at Brand/Products/Pack level
Species level data
Form level data
Margin analysis
Custom Analysis Data
Free Goods Analysis
Coupon and Promotional Tracking
Compound Products Sales
Penetration
Brand Switching